Green Comfort For Your Feet
Last week, Allbirds launched the latest disruptors of the shoe industry: shoes made from trees. Yes, you read that right! The company that popularized wool sneakers is now launching two models made from tree fiber. The Tree Runner, which looks similar to their traditional sneaker, and the Tree Skipper, their version of the typical nautical shoe.
This new material deviates from the animal-based textiles that the company is known for, but stays very true to Allbirds’ commitment of using innovative, natural and sustainable fabrics while still being comfortable, breathable and machine washable. According to Joey Zwillinger, co-founder of Allbirds, the company had been developing this new material in-house for over two years. This natural material is created by spinning eucalyptus tree pulp into fiber, then knitting it into a soft and silky yarn. Unlike traditional fabrics, eucalyptus textile wicks moisture away from the foot and stays cool during your sun-soaked escapades.
As for sustainability, it really doesn't get any better than using trees (for now). In one of their product launch statements, the company indicated that eucalyptus fiber requires only 5% of the resources that go into making a regular leather or plastic shoe. The plant-based fiber is sourced from South African, Forest Stewardship Council certified farms, meaning that strict standards of forest protection practices are upheld. These farms rely heavily on rainfall, rather than irrigation, significantly reducing the carbon footprint. As if this wasn't enough, the material in their laces is 100% derived from post-consumer recycled plastic bottles. One used plastic bottle becomes one pair of laces.
It’s no surprise why most techies and entrepreneurs swear by Allbirds. The company is truly at the forefront of technology, introducing disruptive materials while minimizing their impact on Mother Earth, without sacrificing looks or comfort. If anything, a pair of Allbirds promises to be the most comfortable shoe in your closet.