Fancy Cookware, Friendly Price
You buy the best produce at your local farmers market only to get home and cook your meal in a five year old rusty frying pan. Don’t you think that defeats the purpose? The tools you use are as important as the quality of your ingredients. Any pan can cook asparagus, but only a great one will make them as crunchy and tasty as they should be. The problem is that traditionally, quality cookware comes with a luxury price tag. Our friends Bradford ‘Chip’ Malt and Jake Kalick sought out to challenge the status quo and implement a millennial approach to the cookware industry. Combining Jake’s experience in his family-owned commercial cookware and kitchen supply business with Chip’s past experience in developing e-commerce brands, these childhood friends have launched an industry revolutionizing project called Made In.
Made In offers a premium line of frypans (stainless steel and non-stick), sauce pans, sauté pans and stock pots with a simplified and interactive direct-to-consumer model. By cutting out the costs associated with classic retail stores and middle man distributors, the brand is able to offer a better product at a much lower price. All the company’s products are manufactured with 5-ply construction, meaning that they are made with 5 layers of Pennsylvania Metal which combine the durability of stainless steel and the superb heat-conductivity of aluminum. All pots and pans feature high-quality heat-resistant handles, chemical-free coating, are stackable and dishwasher safe, making them perfect for the everyday home-cook. Strategic partnerships with U.S. based factories allow Made In to manufacture high quality cookware with environmentally responsible methods and recycled production materials.
Knowing that every home cook has their own preferences, Made In’s website makes it really simple to choose between purchasing individual cookware or pre-curated kits. For those with less experience around the kitchen a “Build Your Kitchen” quiz will show the items you should buy in order to fit your needs.
In addition to selling cookware, Made In aims to inspire and excite modern cooks to make better food at home. Their website, blog, and social media channels serve as educational platforms for home cooks, making content related to all things cooking available at your fingertips. Integration with Amazon’s Alexa, will provide convenient access to cooking answers and tips. Simply ask Alexa to what temperature you should cook your veal and it will tell you. Please, do yourself a favor and learn the difference between a skillet and a sauté pan, your next dinner guests will thank you.