Coffee That Gives Back
It takes a special type of person to leave a high paying Wall Street job, move to a foreign country, and become an entrepreneur. This is exactly what makes Empatía Coffee one of our favorite startups this year. Our friend, Scott Nelson, moved to Colombia seeking adventure but during his stay there, his passion for coffee was born. He quickly realized how unfair the profit distribution within the industry is, and he sought to create ways to increase awareness of this issue and contribute to the much needed change.
Scott had the chance to spend time with coffee farmers in Colombia and managed to learn about their business model and hands-on effort to create the best grains of this liquid gold. The farmer, who arguably carries the most risk and labor intensive part of the process, is the player that earns the least of every dollar you pay for a cup of coffee. It came as a surprise to us to learn from Empatía’s website that most Colombian farmers haven’t made a real profit in the past six out of ten years. Also, many farms only employ family members as they can’t afford to pay outside employees. Empatía Coffee was born as a catalyst to promote a better coffee industry, one in which all key players are fairly rewarded for their part. That’s why the company pledges to only source coffee from supply chains with complete transparency and donate 15% of profits back to the farmers who grew the beans.
With Empatía coffee you’ll pay the same as many other single origin coffee bags, but you’ll know there’s a bigger purpose behind your morning cup. The company is currently in its early stages offering only 1 coffee for sale, but as they grow they will add more Colombian beans to their product line. Each bag comes with a collector’s card that fully explains the details of the coffee you are about to consume and the story of its farmer. You may purchase a single bag or sign up for their subscription, where each month you’ll get a bag sourced from a different Colombian farm.
Scott promises that his company will maintain very strict transparency levels with any purchase they make and, as they grow, they’ll expand and offer coffee from farmers in other countries along with ancillary products, gear, and brewing equipment.