(Red) For A Cause

(Red) For A Cause

Today, Apple started selling the iPhone 7 (PRODUCT) RED, a special edition iPhone that adds a social responsibility component to the smartphone category of the brand. This iPhone 7 (PRODUCT) RED is one of the many products that Apple has which support the (RED) organization.  

Created by Bono and Bobby Shriver in 2006, the organization has united millions of people around the world in the fight to end AIDS in Africa (and worldwide). (RED) partners with iconic brands and organizations to develop (RED)-branded products and services that when purchased by consumers, trigger corporate giving to the Global Fund to support HIV/AIDS programs and help bring the world a step closer to an AIDS-free generation. These contributions are then invested in HIV/AIDS programs in sub-Saharan Africa, which is home to more than two thirds of the world’s HIV-positive population. One hundred percent of all money raised by (RED) goes directly to Global Fund for HIV/AIDS grants that provide testing, counseling, treatment and disease prevention programs with a specific focus on countries where mother-to-child transmission of HIV is highest.

Apple first partnered with (RED) a little over 10 years ago, when they launched the original iPod Nano (PRODUCT) RED. Since then, the company has been deeply involved in participating with the initiative. From the iPod, to speakers and accessories, almost every product line has a (PRODUCT) RED alternative for customers. Today however, is the first time that this option is available for the smartphone lineup. 

According to Deborah Dugan, (RED)’s CEO, Apple is the world’s largest corporate donor to the Global Fund with over $130 million contributed to date as part of their partnership program. Since it was founded in 2006, the (RED) organization has generated more than $465 million for the Global Fund in total, making Apple responsible for almost 30% of total donations.

The Special Edition iPhone 7 (PRODUCT) RED will not feature any technical improvements in comparison to the original iPhone 7 and iPhone 7 Plus, but we promise that once you see the beautiful, very red, anodized aluminium shell, you will fall madly in love. You may use Apple’s iPhone buy-back program to get some cash for your old phone and use it towards this purchase or you may check if you are elegible for an upgrade though your carrier or the iPhone Upgrade Program through Apple’s website. Not that you need an excuse to upgrade to an iPhone 7, but knowing that this phone stands for a great cause is a great way to justify it.


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