Running for Someone Else
The one-for-one business model has gained quite some popularity in the past years. This philanthropic business model consists in giving back; for every item sold, the company will give away a free item to someone in need. Following Toms, companies like Warby Parker, Roma Boots and Sir Richard's Condoms have used this socially conscious business strategy. Janji, a Boston-based sports clothing venture, is using one-for-one to help some less fortunate with their needs. Founded in 2012 by two college buddies (Mike and Dave), Janji donates $4 per sold item to food and water causes around the world in countries like Ethiopia, Kenya, Peru, Rwanda, Haiti, India, Tanzania and the US. Their running apparel is highly technical and looks really cool. Designs vary depending on which cause a particular item supports. Keep this in mind while shopping gear for your New Year's fitness resolutions.